@inproceedings{d1b82c67968d45e8ab36cc04a0dd7066,
title = "Creating Brand Performance with Social Media",
author = "Weitzl, {Wolfgang Jonas} and Ardion Beldad and Sabine Einwiller and Robert Zniva",
year = "2016",
language = "English",
booktitle = "Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress",
publisher = "Academy of Marketing Science",
note = "2016 Academy of Marketing Science (AMS) World Marketing Congress ; Conference date: 19-07-2016 Through 23-07-2016",
}