Consumer engagement in the digital era: Its nature, drivers, and outcomes

Publikation: Beitrag in Buch/Bericht/Tagungsband › Kapitel › Begutachtung

6 Zitate (Scopus)

Originalsprache	Englisch
Titel	The Handbook of Communication Engagement
Herausgeber (Verlag)	Wiley
Seiten	453-473
Seitenumfang	21
ISBN (elektronisch)	9781119167600
ISBN (Print)	9781119167518
DOIs	https://doi.org/10.1002/9781119167600.ch31
Publikationsstatus	Veröffentlicht - 9 Feb. 2018

Zugriff auf Dokument

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