Branding Locations: Creating Consistent adn Easy to Remember Messages

Pavel Strach

Branding Locations: Creating Consistent adn Easy to Remember Messages

Pavel Strach

Research Center Steyr

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

Abstract

The key is to maintain easy to remember consistent brand messages on the country level.

Originalsprache	Englisch
Seiten (von - bis)	58-59
Fachzeitschrift	Marketing Science & Inspiration
Jahrgang	10
Ausgabenummer	3
Publikationsstatus	Veröffentlicht - Okt. 2015

Schlagwörter

Branding
location branding
country branding
integrated marketing communications

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title = "Branding Locations: Creating Consistent adn Easy to Remember Messages",

abstract = "The key is to maintain easy to remember consistent brand messages on the country level.",

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author = "Pavel Strach",

year = "2015",

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journal = "Marketing Science \& Inspiration",

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AU - Strach, Pavel

PY - 2015/10

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AB - The key is to maintain easy to remember consistent brand messages on the country level.

KW - Branding

KW - location branding

KW - country branding

KW - integrated marketing communications

KW - Branding

KW - location branding

KW - country branding

KW - integrated marketing communications

M3 - Article

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VL - 10

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JO - Marketing Science & Inspiration

JF - Marketing Science & Inspiration

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Branding Locations: Creating Consistent adn Easy to Remember Messages

Abstract

Schlagwörter

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