Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents

Wolfgang Jonas Weitzl; Clemens Hutzinger; Robert Zimmermann

Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch (Amerika)
Titel	Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation
Erscheinungsort	London
Seiten	17
Seitenumfang	1
Publikationsstatus	Veröffentlicht - 2023
Veranstaltung	5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) - Middlesex University, London, Großbritannien/Vereinigtes Königreich Dauer: 21 Sep. 2023 → 23 Sep. 2023 https://cobiir.co.uk/

Konferenz

Konferenz	5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR)
Land/Gebiet	Großbritannien/Vereinigtes Königreich
Ort	London
Zeitraum	21.09.2023 → 23.09.2023
Internetadresse	https://cobiir.co.uk/

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

SDG 12 – Verantwortungsvoller Konsum und Produktion

Schlagwörter

Brand image
Brand shame
Branding
Brand management
Betrayal
Negative word-of-mouth
Service failure
Service problem
Service management
Relationship marketing
Service marketing
Emotions
Shame
Negative emotions

Zitieren

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title = "Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents",

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booktitle = "Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation",

note = "5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) ; Conference date: 21-09-2023 Through 23-09-2023",

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Weitzl, WJ, Hutzinger, C & Zimmermann, R 2023, Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents. in Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation. London, S. 17, 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), London, Großbritannien/Vereinigtes Königreich, 21.09.2023.

Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents. / Weitzl, Wolfgang Jonas; Hutzinger, Clemens; Zimmermann, Robert.
Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation. London, 2023. S. 17.

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

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T1 - Brand Betrayal as a Trigger of Brand Shame: Consequences of Self-relevant Brand Incidents

AU - Weitzl, Wolfgang Jonas

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AU - Zimmermann, Robert

PY - 2023

Y1 - 2023

KW - Brand image

KW - Brand shame

KW - Branding

KW - Brand management

KW - Betrayal

KW - Negative word-of-mouth

KW - Service failure

KW - Service problem

KW - Service management

KW - Relationship marketing

KW - Service marketing

KW - Emotions

KW - Shame

KW - Negative emotions

M3 - Konferenzbeitrag

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BT - Book of Abstracts of the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation

CY - London

T2 - 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR)

Y2 - 21 September 2023 through 23 September 2023

ER -