Benchmarking external product variety in the Austrian agricultural industry

Publikation: Beitrag in FachzeitschriftArtikelBegutachtung

2 Zitate (Scopus)


High external variety is one of the main challenges to be faced within value networks. However, in practice there is a notable failure to manage this increasingly high variety and to embed variety management approaches in company structures. Therefore, the purpose of the paper is to present a benchmarking study of external product variety in the Austrian agricultural sector. In addition, a longitudinal case study showing the development of external variety in proportion to financial parameters in a specific company over the last ten years is executed. Finally the paper gives an overview of existing and planned variety management approaches in the company studied.
Seiten (von - bis)129-142
FachzeitschriftInternational Journal of Logistics Systems and Management
PublikationsstatusVeröffentlicht - Mai 2013


  • variety
  • external product variety
  • variety management
  • value network
  • benchmarking study
  • data envelopment analysis
  • complexity
  • product complexity
  • value network complexity

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