B2B-Marketing Communication Strategies in CEE

Margarethe Überwimmer; Teresa Gangl; Sophie Wiesinger

B2B-Marketing Communication Strategies in CEE

Margarethe Überwimmer, Teresa Gangl, Sophie Wiesinger

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Proceedings Cross-Cultural Business Conference 2015
Herausgeber (Verlag)	Shaker Verlag
Seiten	169-175
ISBN (Print)	9783844036466
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	Cross-Cultural Business Conference 2015 - Steyr, Österreich Dauer: 21 Mai 2015 → 22 Mai 2015

Konferenz

Konferenz	Cross-Cultural Business Conference 2015
Land/Gebiet	Österreich
Ort	Steyr
Zeitraum	21.05.2015 → 22.05.2015

Andere Dateien und Links

https://www.researchgate.net/profile/Martina_Gaisch/publication/311932897_Proceedings_of_Cross-Cultural_Business_Conference_2015/links/5863660d08ae6eb871abe007/Proceedings-of-Cross-Cultural-Business-Conference-2015.pdf#page=169

Zitieren

@inproceedings{3481a3cd49674c1ea02c85c1ebcc0334,

title = "B2B-Marketing Communication Strategies in CEE",

author = "Margarethe {\"U}berwimmer and Teresa Gangl and Sophie Wiesinger",

year = "2015",

language = "English",

isbn = "9783844036466",

pages = "169--175",

booktitle = "Proceedings Cross-Cultural Business Conference 2015",

publisher = "Shaker Verlag",

note = "Cross-Cultural Business Conference 2015 ; Conference date: 21-05-2015 Through 22-05-2015",

}

TY - GEN

T1 - B2B-Marketing Communication Strategies in CEE

AU - Überwimmer, Margarethe

AU - Gangl, Teresa

AU - Wiesinger, Sophie

PY - 2015

Y1 - 2015

UR - https://www.researchgate.net/profile/Martina_Gaisch/publication/311932897_Proceedings_of_Cross-Cultural_Business_Conference_2015/links/5863660d08ae6eb871abe007/Proceedings-of-Cross-Cultural-Business-Conference-2015.pdf#page=169

M3 - Conference contribution

SN - 9783844036466

SP - 169

EP - 175

BT - Proceedings Cross-Cultural Business Conference 2015

PB - Shaker Verlag

T2 - Cross-Cultural Business Conference 2015

Y2 - 21 May 2015 through 22 May 2015

ER -