B2B Digital Customer Experience in the Machinery Construction Industry: An Abstract

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)
Publikationsstatus	Veröffentlicht - Juli 2023

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@inproceedings{46e4e9beb387485790f4f772c9db49a2,

title = "B2B Digital Customer Experience in the Machinery Construction Industry: An Abstract",

author = "Marlene Landershammer and Christopher Korntner-Kanitz and Michael Schade and Andreas Zehetner",

year = "2023",

month = jul,

language = "English",

booktitle = "Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)",

}