B2B Digital customer experience – How to turn customers into advocates in the machinery construction industry

Christopher Kanitz, Marlene Landershammer

Publikation: Beitrag in Buch/Bericht/Tagungsband › Konferenzbeitrag › Begutachtung

Originalsprache	Englisch
Titel	International Conference on Research in Advertising (ICORIA), Prague, 2022
Publikationsstatus	Veröffentlicht - 2022

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@inproceedings{9d3be65f0e3540279b07c6fa84f3256e,

title = "B2B Digital customer experience – How to turn customers into advocates in the machinery construction industry",

author = "Christopher Kanitz and Marlene Landershammer",

year = "2022",

language = "English",

booktitle = "International Conference on Research in Advertising (ICORIA), Prague, 2022",

}