An Empirical Investigation of Cross-National Adopter Categories for Selected Consumer Durables

Publikation: Konferenzbeitrag › Papier

Originalsprache	Englisch
Seiten	60-63
Publikationsstatus	In Vorbereitung - 1999
Veranstaltung	Second French-German Workshop on Quantitative Methods in Marketing - Montpellier, Frankreich Dauer: 17 Sep. 1999 → 18 Sep. 1999

Konferenz	Second French-German Workshop on Quantitative Methods in Marketing
Land/Gebiet	Frankreich
Ort	Montpellier
Zeitraum	17.09.1999 → 18.09.1999

Zitieren

@conference{26e81ddffb204dd7a199246b93c458fc,

title = "An Empirical Investigation of Cross-National Adopter Categories for Selected Consumer Durables",

author = "Karl Krycha and Fiona Schweitzer",

year = "1999",

language = "English",

pages = "60--63",

note = "Second French-German Workshop on Quantitative Methods in Marketing ; Conference date: 17-09-1999 Through 18-09-1999",

}