A Systematic Success Factor Analysis in the Context of Enterprise 2.0: Results of an Exploratory Analysis comprising Digital Immigrants and Digital Natives

Organizations are increasingly investing in social collaboration and communication platforms for integrated exchange of information within and between enterprises. These Enterprise 2.0 projects always have a deep impact on organizational and cultural changes and need a critical mass of user involvement across all different groups. Users that grew up in the digital age and use new forms of collaborative platforms within their daily activities are often more technologically adept and more willing to share information. This leads to a digital divide between Digital Natives and Digital Immigrants, which needs to be addressed within such projects. The main objective of this paper is to investigate the perceived differences in success factors for Enterprise 2.0 seen by Digital Natives and Digital Immigrants and its implications on the implementation of a process oriented methodology for Enterprise 2.0 projects.