A Single-Item Measure Approach to Consumer-Based Brand Equity Based on Evolutionary Psychology and Neuroscience

Publikation: Beitrag in Fachzeitschrift › Artikel › Begutachtung

Originalsprache	Englisch
Fachzeitschrift	Journal of Marketing Management
Jahrgang	3
Ausgabenummer	1
DOIs	https://doi.org/10.15640/jmm.v3n1a7
Publikationsstatus	Veröffentlicht - Juni 2015

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@article{7a5c4c429ec643bab1f3ff73ffcf84cc,

title = "A Single-Item Measure Approach to Consumer-Based Brand Equity Based on Evolutionary Psychology and Neuroscience",

author = "Harald Kindermann",

year = "2015",

month = jun,

doi = "10.15640/jmm.v3n1a7",

language = "English",

volume = "3",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor and Francis Ltd.",

number = "1",

}