Suchergebnisse

• An Analysis of how today’s B2B Buying Behaviour went from rational decision making to mindful consumption

  Cristescu, R. (Autor), Hutterer, P. (Betreuer*in), 2024

  Studienabschlussarbeit: Bachelorarbeit

• Digital Engagement in Business in the Machinery Industry: A Cross-Cultural Examination of Customer-Centric Relationship Building and B2B Strategies DACH vs. USA

  Käferböck, M. R. (Autor), Hutterer, P. (Betreuer*in), 2024

  Studienabschlussarbeit: Masterarbeit

• Effective Strategies for Overcoming Challenges in the Sales of Software Faced by Austrian B2B Companies, Using STIWA as an Illustrative Example

  Saviyevskyy, A. (Autor), Hutterer, P. (Betreuer*in), 2024

  Studienabschlussarbeit: Masterarbeit

• Market Entry Barriers for an International European B2B Company Targeting the Chinese Market

  Hins, L. (Autor), Hutterer, P. (Betreuer*in), 2024

  Studienabschlussarbeit: Masterarbeit

• The effect of nostalgia:An investigation on nostalgic advertising in the B2B sector

  Draguljic, A. (Autor), Hutterer, P. (Betreuer*in), 2024

  Studienabschlussarbeit: Bachelorarbeit