Schlagwörter
- Marketing
- Service marketing
- Service failures
- Service recovery
- Brand management
- Loyalty
- Dissatisfaction
- Anger
- Shame
- Emotions
- Negative emotions
- Consumer-brand identification
Why are you doing this to me? Dissatisfied consumers' reaction to service failures involving their favorite brand
- Weitzl, W. J. (Redner*in)
Aktivität: Gespräch oder Vortrag › Vortrag