The two shades of shame: The differentiating roles of episodic shame and brand shame following service failures

Aktivität: Gespräch oder VortragVortrag

Zeitraum19 Feb 202121 Feb 2021
Ereignistitel2021 AMA Winter Marketing Educators Conference
VeranstaltungstypKonferenz
OrtVirtuell
BekanntheitsgradInternational

Schlagwörter

  • Shame
  • Brand Shame
  • Service Failure
  • Dissatisfaction
  • Brand Relationship
  • Consumer-brand Identification