Schlagwörter
- Shame
- Brand Shame
- Service Failure
- Dissatisfaction
- Brand Relationship
- Consumer-brand Identification
The two shades of shame: The differentiating roles of episodic shame and brand shame following service failures
- Weitzl, W. J. (Redner*in)
- Milena Micesvki (Redner*in)
Aktivität: Gespräch oder Vortrag › Vortrag